year: 2022
client: Vini o Mori
sector: food & wine
discipline: brand identity

Vini o Mori (Wine or Die) is a wine club that works mainly in the north east of Italy.
Their mission is to spread the natural wine culture.
All of the elements of the identity system are combined with a colour palette that ranges from grounding natural tones (purple,grey,black) to a vibrant and energetic lime, like the acidity of certain type of rebels wines.